Built with care, disclosed with clarity.

About Braver Thread

Braver Thread is a for-profit clothing brand developing thoughtful apparel with patients, survivors, caregivers, supporters, and advocates. Our first collection is centered on experiences of Multiple Sclerosis.

Community before product

We believe cause apparel should be shaped with—not merely marketed to—the people it represents. Designs and language will move through community review and consent before launch. We will not make medical claims, promise health outcomes, use manipulative imagery, or copy existing awareness designs.

Clear giving

For every approved campaign, Braver Thread will publish the campaign dates, recipient, fixed donation amount per item, and any minimum or maximum. We will maintain a public donation ledger and reconcile sales and donations monthly. Braver Thread is not a charity, and clothing purchases are not tax-deductible.

Deliberate launch standards

We will not name a beneficiary, use a charity’s intellectual property, imply endorsement, publish products, or accept orders until the designs, samples, partnership agreement, and required disclosures are approved.

Customer care

Questions about products, shipping, returns, or our giving process are welcome. We aim to answer plainly and make every policy easy to find.